TOP programs on New Year's Eve
Congratulations from the President with a rating of 10.9%, Dizel show and Vecherniy kvartal were in TOP 3 programs on New Year's Eve. Vecherniy kvartal had the highest coverage.
Source: Nielsen Ukraine; All 18-54, 50К+; Period: 31.12.2020 - 01.01.2021
Premiere of the show "Mask" on the Channel Ukraine
The premiere of the show "Mask" took place on January 16 on the Channel Ukraine. In terms of the audience profile, the older target audience 60+ is covered better by "Mask“, in comparison with the show analogue "Masquerade" on the 1+1 channel, which better covered the younger target audience. The rating of the first series of "Mask" is 0.8 pp higher than "Masquerade" had, by TA All 18-54 50K+ .
Source: Nielsen Ukraine; Period: 03.10.2020; 16.01.2021
Gradus Research has analyzed which winter holidays are most often celebrated by Ukrainians
Most often, Ukrainians buy gifts for the New Year - 79%, St. Nicholas Day - 58%, Christmas - 31%. There are also those Ukrainians who do not buy gifts for any of these holidays - 8.3% of respondents.
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