Newsletter October ENG

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Media month in 5 minutes

Release #10, October 2021

October news in Carat & dentsu Ukraine

Dentsu gaming – a global solution for brands’ interaction with the gaming industry.

Dentsu International has switched to renewables recourses to reduce its carbon footprint.

TV Insights

Fall Premieres

On October 23, two premieres started on TV at once. The show “Ukraine’ got talent-10” on the STB channel returned after long break and gathered an audience of 4,6 million viewers aged 4+ and among TA All 18-54, 50К+ gained 5.0 rat% and 17,6 shr%. The first episode of the second season of the show “Mask” on the channel Ukraine gathered 4,3 million viewers aged 4+.

Source: Nielsen Ukraine, Period: August 20 – October 24 2021, TA: All 18-54 50K+, main episodes, TA2: All 4+, premiere episodes of show “Ukraine’s got talent-10” and “Mask”.

Group 1+1 media expands its distribution portfolio with UTRAVEL channel about the journey

Expansion is dictated by audience needs. TV users are interested in travel content.

“Time of big events with Media Group Ukraine”

Current news and industry trends, plans for the future, new formats of advertising campaigns, changes in consumer behavior, the priority of exclusive content, and the prospects of the audience 55+.

Hot news for small talks

The largest 3D installation in Europe has been installed in the capital’s shopping mall - Gulliver.

TikTok has announced new tools for the estimation of advertising, brand safety, and storytelling.

Kwendi Media Audit regular survey on media inflation forecasts for 2021 and 2022.

YouTube Shorts celebrate one year. What content and how will the service develop further.

IAB of Ukraine publishes the Code of Ethics for influencers.

There will be restrictions for teens on Instagram.

Аnalytical corner

According to Admitad Affiliate more than 16% of Ukrainians are registered in TikTok

In October 2021, the platform has the audience of more than 1 billion users from 150 countries. According to the international partner network Admitad Affiliate, more than 5 million registered users are from Ukraine.

How Ukrainians shopped online during the pandemic: a Google study

The share of online shopping has increased in all age groups, especially in Generation Z and 45-54 years.

More than 30% of consumers in 2021 plan to spend on gifts more than in 2020

62% of respondents plan to shop in hypermarkets. Many consumers are looking for flexible payment options.

Cases

Cheetos created the first in Ukraine brand effect in TikTok, to inspire thousands of Zs to have fun together with the brand.

Tank! alyona alyona became the heroine of a new advertising campaign of World of Tanks.

International alcohol companies have launched the game “Cyber Olympus» as part of a global strategy for responsible alcohol consumption.

How Mondelēz International Built TikTok's Biggest Snack Brands?

Editorial team

Olha Profatylo

Junior Strategist

Mariia Melnyk

Junior IV Planner

Yaroslav Illiashenko

Analyst Intern

Contacts

Phone: 044 498 8454
E-mail: newbiz@carat.kiev.ua

58/10 Simyi Prakhovykh Street, Kyiv 01033