Newsletter March ENG

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Media month in 5 minutes

Release #03, March 2021

March news in Carat & dentsu Ukraine

Carat Ukraine - #1 among media agencies in “Advertiser’s Choice 2020/2021” rating. Keep leadership fourth year in a roll!

Dentsu study predicted the next 10 technological years of humanity.

TV Insights

TOP-5 entertainment shows on TV this spring

This spring Ukrainians want to sing, laugh, fall in love and look for logic: the TOP includes singing projects “Mask”, “Golos krainy”, humorous “Dizel show”, romantic show “The Bachelor” and intellectual “Where is the logic?”

Source: Nielsen Ukraine, Period: 01-20.03.2021.

TА1: All 18-54 50К+; TА2: F 18-54 50К+; TА3: М 18-54 50К+

Start of a new format of entertainment show

On March 6, a new format of entertainment TV show – “Lip sync Battle” started on the TOP channel 1+1. The show is more popular among people aged 30+.

Source: Nielsen Ukraine, Period: 01-20.03.2021.

TА: All 18-54 50К+

Hot news for small talks

The Verkhovna Rada passed a bill banning sexism in advertising.

Gulliver Mall has the largest screen in Europe.

The Ukrainian audience of social networks has increased by 7 million users.

Google will start collecting taxes from Youtube bloggers.

Digital takes away 30-40% of the advertising budgets of Ukrainian companies.

Simulation of empathy and cashback on cryptocurrency. 12 techno-trends that will affect us in 2021.

Аnalytical corner

Gradus Research conducted a study of what March 8 means for Ukrainians

Ukrainian research company Gradus Research conducted a study for International Women’s Day and determined what this day means for Ukrainians, what is the role of women in the family, what do men want to give, and most importantly - what do women want to receive as a gift.

InAU published a study of the volume of online advertising in Ukraine in 2020

The total volume of Internet advertising in Ukraine in 2020 amounted to 13,5 billion UAH – an increase of 7% compared to 2019.

Shopping apps rank 2nd in download after music. Consumers shop more often than they go outside

The sudden transition to online technology caused by the pandemic has had a significant impact on consumer behavior, increasing the load on shopping applications.

Cases

Do not be silent! Avon has launched a charity initiative to support women victims of domestic violence.

IKEA in Canada has launched a cookbook that helps turn leftovers into ingredients for new dishes.

Gucci has created virtual sneakers that can be purchased for 12$.

Silpo has launched Ukrainian language courses for network employees and more.

Editorial team

Olha Profatylo

Insights&Survey Researcher

Svitlana Demianchuk

Integrated Video Planner

Svitlana Tereshchuk

Account Executive

Contacts

Phone: 044 498 8454
E-mail: newbiz@carat.kiev.ua

58/10 Simyi Prakhovykh Street, Kyiv 01033