Newsletter June ENG

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Analytics
Cases
Cannes Lions 2021
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Media month in 5 minutes

Release #06, June 2021

June news in Carat & dentsu Ukraine

Carat was rated as "Media Agency of the Year" for the second year in a row.

How to grow FMCG brands today – Carat is telling what to do after Byron Sharp.

Marianna Rudyk, Director of Strategy: Flash of Ukrainian culture and "money first" of Ukrainian content.

TV Insights

UEFA Euro 2020: Top five matches

Almost 3 million people watched the European Football Championship on TV in June 2021.

Source: Nielsen Ukraine, 06’2021, TA All 18-54 50K+

Shares of TOP channels on TV in June 2021

Ukrainians watched TV most actively on the channel "Ukraine" on the days of the European Championship, in which our team played.

Source: Nielsen Ukraine, 06’2021, TA All 18-54 50K+

Hot news for small talks

TikTok holds the lead of the most downloaded app in the world.

Google postponed the death of cookie until 2023.

Cashless festival in Ukraine: how the cashless culture is formed, and are Ukrainians ready for offline digitalization.

Meow and woof: Foxtrot presented a video of support for animal shelters.

Veladis launched a chain of its own fast casual cafes in FISH & CHIPS format.

PrivatBank organized a master class on productivity and leadership in the new department.

Аnalytical corner

They aren’t afraid of COVID-19 and are willing to pay more

Key points from PwC research on Ukrainian consumers.

Combination of mobile and outdoor advertising

Digital out of Home is a trend of recent years in outdoor advertising.

Research of Mastercard

Half of Ukrainians are ready to completely abandon the use of cash.

Cases

dentsu Ukraine: 5 bloggers provided 4 million views. How brand needs to work with influencers.

Congratulate your mom on the holiday: how METRO Cash & Carry congratulated the mothers of famous bloggers.

The first partnership case of e-sports and Mazda car brand in Ukraine: 13 million contacts in 6 months.

Multiple landing pages for B2B audience OLX: a laconic and bright site with playful illustrations and animations as a result.

Cannes Lions 2021 by dentsu

The ROADSIDE MARKET by Mastercard Romania celebrated 1 Gold and 2 Silver awards.

The MICHELOB ULTRA COURTSIDE campaign by ABInBev celebrated 1 Gold, 1 Silver, 5 Bronze awards.

Editorial team

Olha Profatylo

Junior Strategist

Mariia Hrechko

Analyst Intern

Anastasiia Khlystun

Analyst

Contacts

Phone: 044 498 8454
E-mail: newbiz@carat.kiev.ua

58/10 Simyi Prakhovykh Street, Kyiv 01033