Newsletter September ENG

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Media month in 5 minutes

Release #09, September 2021

September news in Carat & dentsu Ukraine

Future Lab 2021 from dentsu Ukraine: 500 guests offline and 250 online, 12 speakers and 24 participants of MarTech Alley.

The results of MarTech study were presented at Future Lab 2021. 75 companies joined Made in Ukraine 2021 research.

TV Insights

Views of the first episode of TOP show in September

The largest share of views on YouTube in the show “Hell kitchen” and “Everyone sings!” - 18%, in “Bachelor” – 17%.

Source: Views on TV: Nielsen Ukraine, 08’ - 09’ 2021. TА: 4+, Consolidated2tsv; *simultaneous premiere on TV and YouTube; Views on YouTube

The premiere of the new season of the show “Bachelor”

The premiere episode became the leader of the slot and entered the TOP 3 best programs on Friday: share 15,1 for an audience 4+, all Ukraine.

Director “1+1 media” Valerii Varenytsia shared his thoughts on the TV market

Valerii Varenytsia believes that the TV advertising market in 2021 will grow by at least 13-14%.

Hot news for small talks

Google wants to start publishing TikTok and Instagram videos in search results.

MONATIK will play a personal studio concert as part of the music campaign “Play with OREO – light up with MONATIK» for the winners.

Danone in collaboration with “Kunsht” presented a new educational series for young people “One planet: 11 steps towards the environment”.

Facebook has warned of declining advertising revenue in the third quarter due to Apple’s new policy.

During the year, Ukraine rose in the Digital Quality of Life Index immediately by 18 positions - to 47th place.

VRK and the team of Lvivske brand have launched a new award for the best advertising cases – Lev Reklamy.

Аnalytical corner

Numerator research about consumer’s behaviour

The number of people who said they returned to behavior before COVID fell from 39% in July to 27% in August.

Ukraine in Shopping Index – Watcom data

During the last week of August and the first week of September, the Shopping Index increased by 10,32% and 7,79%.

Mastercard conducted a study of generation Z in Ukraine

70% of generation Z in Ukraine buy online at least once a month.

Overview of traffic from social networks to digital commerce sites

About 10% of the traffic now comes from social networks.

Cases

Danone introduced a new product with a mix of nano-, micro-, and macro-influencers.

Saatchi & Saatchi Ukraine has created a campaign for OLX business line, in which it has shown that it is easy to start your own business online and make money.

Chef Yurii Kovryzhenko and fitness trainer Andriy Nesterov, arguing about the knowledge of Herbalife Nutrition products, announced an “expert challenge”.

16 bloggers from all over the country competed for the title of the best blogger and cash prize in the YouTube project launched by Epicentr K.

Editorial team

Olha Profatylo

Junior Strategist

Anastasiya Brovchenko

Junior IV Planner & Automation Engineer

Andrii Morskyi

Researcher

Contacts

Phone: 044 498 8454
E-mail: newbiz@carat.kiev.ua

58/10 Simyi Prakhovykh Street, Kyiv 01033