Newsletter May ENG

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Media month in 5 minutes

Release #05, May 2021

May news in Carat & dentsu Ukraine

In terms of volume of advertising market, Ukraine still lags significantly behind Russia and Poland. But over past 10 years, it has been steadily improving its position.

Vegan egg and Sakura extract: food trends for 2021 brands should be aware of.

How e-commerce has changed in the quarantine year 2020 and the top-15 ecommerce sites in terms of visits.

TV Insights

The Bachelor season 11 Finale

On May 21 The Bachelor 11 on STB became the leader on that day and collected 3,8 rat%, 17,8 shr% (TA All 18-54, 50K+). In total, 3,6 млн. TV viewers followed the final choice of the bachelor (according to TA All 4+).

Source: NielsenUkraine, Period: 2011-2021, TA1: All 18-54 50K +, TA2: All 4+, data only for the final release of the program.

Less work, more TVs.

The results of the initial study of the ITC

In the summer of 2020 ITC conducted another wave of an initial study of the television audience, having obtained data used by TV channels and sales houses to sell airtime for advertising.

Games with destiny. “Scammers in Networks” and a new channel in the Nielsen panel

In the Nielsen panel there was adjunction: since 11.05 the informational “Ukraine 24” joined 33 TV channels.

Hot news for small talks

The use of AR technology in advertising increases conversion by 94%.

METRO installed an automatic machine for the exchange of plastic bottles for the benefit of help.

TikTok is testing in-app purchases option in Europe.

The kindest brand integration – communication case from Foxtrot.

Most visited online stores in April 2021.

30 years in cinema: MEGOGO has launched a channel with movies created during the years of Ukraine’s Independence.

Аnalytical corner

How advertising budgets are changing in 2021. Research

According to Nielsen research, most marketers plan to increase ad spend on digital channels in 2021.

Every second cashless payment in Ukraine – is a digital payment with NFC or online

Online and NFC payments are gradually gaining leadership in the paying preferences among Ukrainians.

How consumer preferences of Ukrainians changed in lockdown 2020 and 2021

Learn more about which categories became popular during spring lockdown…

Cases

How to overdo the coverage plan in TikTok by 1077%: the case of Mentos and dentsu Ukraine.

How to increase the flow of customers by 62%. Case from Amnet Ukraine and Nova Poshta Global.

Coca-Cola is changing the brand perception by bringing to life frankly honest admission: “It’s not enough to make drinks. We need to make a difference”.

Editorial team

Olha Profatylo

Insights&Survey Researcher

Antonina Fartushna

Account Assistant

Anna Hryhorenko

Account Assistant

Contacts

Phone: 044 498 8454
E-mail: newbiz@carat.kiev.ua

58/10 Simyi Prakhovykh Street, Kyiv 01033