Newsletter November ENG

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Media month in 5 minutes

Release #11, November 2021

November news in Carat & dentsu Ukraine

dentsu presented the global media trends of 2022.

iProspect will receive a global media account owned by Gucci and Saint Laurent.

TV Insights

Shares of TOP channels

Autumn 2021: 1+1 is leading with the traditionally successful show "Masquerade" and "Dancing with the stars", ICTV humors with "Dizel Show" in the second place, STB with "Kriposna", "The Bachelorette" and talent show reincarnation holds the third position.

Source: Nielsen Ukraine, autumn 2021, TА: All 18-54 50K+, shr%, cons.2tvs

In October the growth of the marketing budget on television accelerated

Review of the world’s marketing budget for the media in the period from May till October 2021.

Hot news for small talks

Ratings of the most visited Internet services and “clean” marketplaces for October 2021.

A 3D-billboard with “light” and “dark” forces for the promo series “Wheel of Time” has been placed on Piccadilly Square.

TikTok survey: 70% of users expect the social network to inspire them to buy on Black Friday.

Instagram is testing a feature that reminds you to take a break from the network.

YouTube will hide the number of dislikes on the video.

MEGOGO launches the first in Ukraine its own interactive 8К channel.

Аnalytical corner

The material of the Research & Insights Director Olga Tarasova posted on AIN.ua, was first distributed on RAU, and now on UA Retail. We are clearly caught hot topic!

Since September 2020 traffic to e-grocery sites in Ukraine has increased by 72%. The number of unique users of this category of sites that allow you to make the payment increased 1,5 times.

Public attitudes towards the media and consumption of different types of media 2021 - USAID-Internews study

In 2021 the audience’s trust in the national media, especially radio and newspapers, grew. At the same time, online publications and television have the highest level of trust.

How lockdown changed plans for Black Friday – Gradus research

Attitudes toward such a marketing move as Black Friday have improved – the share of those who believe that prices are falling has grown. Consumers plan to make the majority of purchases online - 67%.

Cases

Pharmaceutical company Farmak together with Kyiv Metro opened the exhibition “100 years of insulin”.

“Grandma, grandpa, get vaccinated!” UNICEF addresses the elderly from the future.

Fozzy Group together with Mastercard took another step towards new technologies and remote service – launched the bank “Vlasnyi Rahunok”.

Editorial team

Olha Profatylo

Junior Strategist

Kateryna Pishchikova

Junior Video Data Analyst

Anastasiia Supruchenko

Account Coordinator

Contacts

Phone: 044 498 8454
E-mail: newbiz@carat.kiev.ua

58/10 Simyi Prakhovykh Street, Kyiv 01033