Newsletter April ENG

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Media month in 5 minutes

Release #04, April 2021

April news in Carat & dentsu Ukraine

Carat #1 in the EMEA regian, where Ukraine belongs.Congratulations to colleagues from EMEA & Nordics!

Toma Kiziriia, Strategic Director в Carat Ukraine, on how to communicate with generation Z.

April,22 Dentsu Ukraine celebrated the Earth Day.

What green habits do you have?

TV Insights

Channel 1+1 gave us the finals of the “Golos krainy” and “Lipsink battle” shows in April

Overall, “Golos Krainy” was watched by 14,5 million televiewers, and “Lipsink Battle” – 12,6 million.

Source: Nielsen 2021. TА: All 4+. Rat, Shr, Rch – TА All 18-54 50К+

Seasonality of TV viewing

TV viewing in 1-15 weeks 2021 overall decreased by 12,1% vs 2020.

Source: Nielsen. TА All 18-54 50К+. Direct advertising only

Evident Media launches Euro-2021 TV ad sales

Channel Ukraine will traditionally broadcast the most interesting of the matches, in particular, all the matches with the participation of the national team and the final part of the competition.

Hot news for small talks

Carbon Calculator from Mastercard allows consumers to determine their environmental impact.

Brands may lose generation Z to poor digital experiences.

TikTok is testing new ad formats to promote online stores.

Everyone made their own Clubhouse: what did Twitter, Spotify, Discord, Telegram and LinkedIn do.

TV sponsorship helps create a strong emotional bond between a brand and consumers.

Gradus Research has launched a tool for tasting ad performance versus market benchmarks.

Аnalytical corner

Native advertising formats represent the biggest share of digital budgets

Research of Advertiser Perceptions shows,that paid content and influencers make 20% of advertising budgets on the Internet.

71% of marketers are increasing their influencer marketing spends

According to Linqia report on the state of influencer-marketing, most marketers who have already set their social marketing budget for 2021 are increasing their investments in influencer campaigns.

Rating of the most visited Internet services and “clean” marketplaces for March 2021

The first place in terms of attendance in March 2021 is occupied by “message board” – olx.ua, most of the time users spent on the site selling used clothes – shafa.ua.

Cases

MastercardBilshe and The Village held the #БІЛЬШЕніжмісто photo contest. The digest collected 20 atypical photos and interesting stories about Ukrainian cities.

Promotion from Rollton Ukraine «10 years for the sake of taste» in honor of the loud celebration of 10th anniversary.

The main prize is a car!

Seasonal weed burning hurts everyone, Amplifi Ukraine and Isobar Ukraine agencies together with the Innovation Development Center and UNDP launched a large-scale informational campaign “Nam Tsym Dykhaty”.

Editorial team

Olha Profatylo

Insights&Survey Researcher

Oksana Skorina

Senior Researcher

Myroslava Buchak

Researcher

Contacts

Phone: 044 498 8454
E-mail: newbiz@carat.kiev.ua

58/10 Simyi Prakhovykh Street, Kyiv 01033