Newsletter July ENG

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Media month in 5 minutes

Release #07, July 2021

July news in Carat & dentsu Ukraine

dentsu Ukraine group celebrated its 11th anniversary!

A guide for marketing technology companies is being created in Ukraine – join the MarTech. Made in Ukraine 2021

We are pleased to share with you the latest dentsu ad spends forecast for 2021-2022.

TV Insights

TOP-10 teams of Euro-2020 by the number of Ukrainian TV audience

Ukrainian team was the most popular: all the matches with its participation gathered near TV screens about 11,6 mln people.

Source: Nielsen, TА 4+ Ukraine, 11.06-11.07.2021

ICTV is the unconditional leader in TV viewing not only in June, but also in the first 6 months of 2021!

Hot news for small talks

«Silpo» launched borscht and a buckwheat baguette into the stratosphere. The products were lifted to a height of 30 kilometers.

Channel 1+1 launched a quest in the networks for the promo of series “Moya ulyublena Strashko”.

VRK has updated its annual forecast for the development of the advertising and communication market in Ukraine.

adidas created a billboard that you can dive into.

The first digital fashion influencer on Instagram was created in Ukraine.

Your personal everyday forecast: MEGOGO has launched audio horoscope “TseZnak”.

Аnalytical corner

Facebook loses audience in big cities, but gains users in regions — plusone social impact research

The total audience of Facebook advertising is 24 mln. Among Ukrainians 18-35 years old, more than 60% use Facebook, and more than 80% - Instagram.

Ad reach on TikTok averages 44% higher than other social networks - Neuro-Insight research

TikTok stands out from other media platforms in two key aspects of consumer neuro reaction: reach and engagement.

61,8% of users chose communication in messengers with brands - Simple Texting research

61% said that during the pandemic they began to text more in instant messengers. And their average screen usage grew 49,4% since 2019 to 2021.

Consumers consider social media to be their TOP channel for customer service

Social networks are the most preferred channel for consumers to share reviews (31%) and raise service concerns or questions (33%).

Cases

Carat Ukraine implemented an art project with ARARAT in collaboration with sculptor Vakhan Avakyan.

How the Google Adsbatch strategy helps train algorithms and reduce the cost of advertising – the case of Volkswagen and iProspect.

Editorial team

Olha Profatylo

Junior Strategist

Danylo Kuzmenko

Account Assistant

Contacts

Phone: 044 498 8454
E-mail: newbiz@carat.kiev.ua

58/10 Simyi Prakhovykh Street, Kyiv 01033