Newsletter August ENG

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Media month in 5 minutes

Release #08, August 2021

August news in Carat & dentsu Ukraine

“Ten clicks is a lot, I want two. What do your customers think and why a large choice scares them”- аrticle by Marianna Rudyk, Directory of Strategy, Head of Strategy House.

"5 facts about Ukrainian online customers" - аrticle by Olga Tarasova, Research & Insights Director.

TV Insights

TOP-6 channels on the Independence Day

Channel Ukraine got the largest share of TV viewing - 12.24%.

Source: *Nielsen, TA 4+ all Ukraine, (shr%), 08/24/2021;

**Nielsen, TA 4+ all Ukraine, viewers of the Channel Ukraine (cov#) 08/24/2021

Tracking the evolution of global TV viewing

Nielsen researched the evolution of TV viewing and trends of the industry.

Hot news for small talks

The creators of the resource MC.today announced the purchase of ITC.ua for their new media group CMG.

In 2021 Influencer Marketing Spends will reach $ 3.69 Billion.

Megogo has no agreement with Media Group Ukraine about UEFA, but cooperates with Volia.

Ad targeting 2021. Living with uncertainty and fragmentation.

Three media companies entered to the TOP-1000 richest companies in Ukraine.

Video Marketing 2021: platforms statistics and main trends in the industry.

Аnalytical corner

What People See on Facebook - Facebook Report

The report includes views of public content in the news feed, including recommended content.

The most visited online stores in July 2021

In July, Foxtrot in the TOP-7 online stores. Jysk showed a 17.63% growth in traffic.

Female gamers are more mobile, loyal and inquisitive

Women use cell phones for games more often than consoles. However, they are becoming a group of players that brands can`t ignore in the gaming space.

Cases

Liki24 will deliver medicines day and night in 30 minutes. Couriers will work around the clock, and the service won`t take payment for delivery.

The Golden Age opened its first fashion store in Kiev. The bright, light interior is a mix of innovation and beauty in a jewelry format.

Editorial team

Olha Profatylo

Junior Strategist

Valeria Vlasenko

Analyst Intern

Lena Pashchenko

Analyst Intern

Contacts

Phone: 044 498 8454
E-mail: newbiz@carat.kiev.ua

58/10 Simyi Prakhovykh Street, Kyiv 01033