Newsletter December Eng

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Media month in 5 minutes

Release #12, December 2020

December news in Carat & dentsu Ukraine

Alexander Gorokhovsky, CEO of dentsu Ukraine, summed up the results of 2020.

Happy Birthday, Carat!

28 years is an era of constant global changes in technology, habits and business.

Bronze in the Effie category together with Philips Ukraine in the Native Advertising category for the project "How we taught adults to clean their teeth in the morning".

TV Insights

Top TV programs for P2 2020

"Skazhene Vesillya - 2" is the leader of the 2020 film screening. "Pes-6" from ICTV is the highest-rated series. The top news release - "Vikna-Novini", which successfully fit into the final episode of the Bachelorette. Diesel humor has beaten the former favorites.

Source: Nielsen Ukraine; All 18-54 50K+; Period: 01.08.2020 - 23.12.2020

Start of the new season "Pershi lastivky"

"Pershi lastivky. Zalezhni" was included in the list of the most popular Google trends queries for December 15 and helped 250 teenagers in one night.

The Bachelorette VS The Bachelor-10

"The Bachelorette" on STB is the best premiere of the season. Ukrainian TV viewers as true connoisseurs of good news, followed Mishina much more actively than the anniversary Bachelor-pilot.

Source: Nielsen Украина; All 18-54, 50К+

Hot news for small talks

Rating of the most popular videos in 2020 on YouTube, which collected the largest number of views in Ukraine.

VRK in cooperation with Factum has identified the names of the best marketing teams in Ukraine. Congratulations to our Clients for a deserved recognition in the Best Marketing Teams 2020 ranking!

The total volumes of the advertising and communication market of Ukraine in 2020 and the forecast of the market volumes in 2021.

In November Foxtrot.com.ua for the first time in a long time entered the Top 25 most popular sites in Ukraine.

Kasta has opened 50 own stations in the post offices of "Ukrposhta".

Google has released a traditional short film for 2020. The film is based on the ranking of requests to the Google.

Аnalytical corner

Influencer Marketing Status

The reach and impact of collaborations with influencers increased by 57% in 2020 vs 2019. Tik Tok collaborations increased by 130%. And Gen Z's influencer market share increased by 9%.

Global Ad Trends: The State of the Industry 2020/21

According to the forecasts, ad investment is going to grow by 6.7% next year, meaning only 59% of this year’s losses will get back.

"Conscious" gifts

According to a new study by Mastercard, 63% of Ukrainians say that during the upcoming holidays they will pay more attention to their loved ones and will be more conscious about choosing New Year's gifts.

Cases

Case «Happy Paw» - a good example that good things do not always need a huge budget.

SWEET.TV has set itself the task of attracting the attention of as many Ukrainians as possible to support the national cinema.

«Foxtrot» has released a true New Year campaign about the real winners.

«Farmak» has released a festive video for its 95th anniversary.

Editorial team

Olha Profatylo

Insights&Survey Researcher

Valeriia Vlasenko

Analyst Intern

Contacts

Phone: 044 498 8454
E-mail: newbiz@carat.kiev.ua

58/10 Simyi Prakhovykh Street, Kyiv 01033